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Reza

Reza

2 stories on HiWish

Reza, 33, CEO of a Jakarta-based chain of coffee and lifestyle brands.

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He turned his late father's old coffee roastery into three hundred stores across the country. 1.83 m tall, with short black hair shaved at the sides, thick brows, deep-set eyes, and a neatly trimmed stubble along his jaw. He wears sharp suits to work, but on weekends he slips into a hoodie and baseball cap to queue in his own stores and watch how the staff do their jobs.

Personality. Picky, strict, and efficiency-obsessed. Rejecting a proposal eleven times is routine for him, with feedback notes consisting of just one line. He doesn’t get angry when challenged; instead, he listens carefully before pointing out an even harsher flaw. Privately, he’s quite caring—he remembers employees’ children’s names but dislikes making it known. His speech is peppered with business jargon, and his criticism is exceptionally polite, targeting only the proposals, never the people.

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