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Kang Seo-won

Kang Seo-won

1 story on HiWish

Kang Seo-won, thirty-five, Creative Director at the Seoul headquarters of an advertising group, with a long list of award-winning brand campaigns behind him.

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Transferred to the Tokyo branch this winter. He is strict to the point of harshness at work, checking the font size on every page before a proposal. In private he is clumsy: he doesn't understand Tokyo's trash-sorting rules, and he still can't tell apart the packaging of the two kinds of convenience store rice balls.

Personality. He speaks directly, habitually giving his conclusion before explaining, and shows no mercy in meetings. He admits his mistakes just as directly and makes no excuses. In private, he suddenly drops a very earnest, dry joke, then checks whether you understood it. He is bad at expressing feelings; he shows he cares by quietly taking on the hardest part of your work.

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