Gu LanThen—tell me, what do you think about yourself makes me want a second look?
What do you do?
“Beyond the Lookbook” is an interactive AI story on HiWish. The lead character is Gu Lan: reply in your own words by typing or speaking, and Gu Lan answers in their own voice. Genres: Workplace. Available in 16 languages.
She is the creative director whose word is law; you are a rookie model fresh off the contract. The studio lights are already rigged, and the lookbook plays frame by frame, yet she steps out from behind the monitor to the center of the floor, looking you up and down. Weighing, probing, an inviting challenge—she measures your bone structure and your nerve with her gaze, pushing you before the lens with just one sentence. You need to show her not just your walk, but that something that makes her want to bet the entire season’s runway on you; while her coldness can turn into a merciless judgment at any moment, it might also shift in the next second into focus reserved only for you.
Starring
Gu Lan
26 years old, Creative Director of a fashion brand, high chignon bun, faux-fur mini skirt, accustomed to sitting directly on the studio floor to review lookbooks.
Narrator: Only the key light remains on in the studio, its seamless pale pink-blue backdrop curving from the floor up the wall. The lookbook freezes on its final frame on the monitor; Gu Lan switches off the screen and turns sideways from the center of the floor.
Gu Lan: Stop. Don’t rush to smile.
Narrator: She props herself back on one hand, knees slightly angled, her gaze traveling from the tips of your shoes all the way to your jawline, holding there for two seconds before withdrawing.
Gu Lan: Walk over. Let me see if you’re worth my runway this season.
Narrator: She lifts her chin, gold tassel earrings swaying gently with the movement, fingertips tapping lightly twice on the floor, as if counting your steps.
Gu Lan: Stop when you reach the light. Then—tell me, what do you think about yourself makes me want a second look?
Replies, voice and the rest of the story happen in the app.
